The Cinque Terre - five fishing villages perched along a stretch of mountainous coast - is exalted by tourists from around the world. For many, this UNESCO World Heritage Site is a must see on a first, second and third trip to Italy. So what’s the allure? For starters, the villages or ‘five lands’ of Monterosso al Mare, Vernazza, Corniglia, Manarola and Riomaggiore were until the 1960s only reachable by foot, rail and sea. And while the once sleepy villages are today connected by road, the Cinque Terre hasn’t lost its charm. Even in the peak tourist season. Apart from Monterosso, which has grown in size, the villages are tiny. And when the afternoon tour bus and train crowds depart they are deliciously serene. But make no mistake; there are no luxury shops, gourmet restaurants or five star hotels at this bend in the Ligurian coast. Instead the quaint streets offer what discerning tourists want. Casual cafes and restaurants serve simple yet delectable local cuisine. The shops sell primarily local foodstuff – olives, wine and cheese. And the quick-witted proprietors have turned modest apartments into modern affittacamere complete with private bath, minibar and, in many cases, a room with a spectacular view. So why bring the kids on a family vacation in the Cinque Terre? There is no reason not to!